Latino Expo

Discover Culture


June 28 - 30, 2018
Starting at 3:37 PM (GMT-07:00) Mountain Time (US & Canada)


Balloon Fiesta Park Events Center - Pilots Pavilion
9401 Balloon Museum Dr NE, Albuquerque


May 14 - June 27, 2018
Ending at 7:06 AM (GMT-07:00) Mountain Time (US & Canada)


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Location and Venue

Balloon Fiesta Park Events Center - Pilots Pavilion
9401 Balloon Museum Dr NE Albuquerque

Pilots Pavilion is located just northeast of Golf and Event at Balloon Fiesta Park.

  Driving Directions

Discover Culture

As many of you know, Sysco has embarked on a journey that has been long awaited. Hispanic consumers continue to be one of the most important demographic groups in the U.S. This young and rapidly growing cohort is driving population growth: The number of Hispanic Americans is expected to grow by 7.7 million people by 2026, according to the U.S. Census Bureau. They’re also driving restaurant industry traffic and dollars spent, according to The NPD Group/CREST Hispanic, “Hispanics consistently have higher average eater checks across QSR, midscale and casual dining”.


The state with the largest percentage of Hispanics and Latinos is New Mexico at 47%. By 2050 Latinos will represent nearly one-third of the U.S. population at 30%.


As many of you know, we are planning our very First Latino Food Show in Albuquerque, “Salpicando con Sabor”. It will be held at the Event Center at Balloon Fiesta Park, Pilots Pavilion, on June 27th, 2018.


There is no doubt in my mind that we will set trends like no other food distributor has. Together, we will develop, strategize, execute and gain market. Please be on the lookout for upcoming e-mails to start our REVOLUTION.